Learn How to Successfully
Launch Your Business
Launch Your Business
ONLINE PRODUCT-MARKET FIT COURSE
Trusted by leading programs and institutions
3 TO 6 MONTHS ONLINE COURSE
Most startups fail due to a lack of product-market fit. Follow a proven step-by-step process and get insights from serial entrepreneurs to massively reduce the risk of failure, grow faster, and attract users, customers, and investors.
WHY EARLY-STAGE STARTUPS FAIL
- MISREADING
MARKET DEMANDSStop assuming anything and start validating the necessary foundation qualitatively and quantitatively before taking any step towards building a company. - RUNNING OUT OF
TIME AND MONEYDon’t waste your time figuring out processes and tactics. Speed up your launch by following a proven process and leveraging ready-to-use templates and playbooks. - LACK OF
EXPERIENCEFollow the advice of experienced entrepreneurs, avoid pitfalls, and benefit from their immense know-how when launching your company.
Our Step-By-Step Program to Launch Successfully
1
MARKET IDENTIFICATION
Identifying an attractive market involves assessing the potential for your business idea, defining an early ideal customer profile, and understanding buyer personas. This focused approach helps in crafting tailored marketing strategies, paving the way for success.
2
IDENTIFY UNDERSERVED NEEDS
Once the market's underserved needs are defined, a problem hypothesis is formulated. Structured interviews validate this, leading to a solution hypothesis, which is then qualitatively assessed to ensure alignment with market needs.
3
DEFINING YOUR VALUE PROPOSITION
Identify a niche and underserved problem, then analyze the unique benefits of your solution. Formulate a value proposition and quantitatively test it to validate its uniqueness and appeal to the target market.
4
LAUNCHING AN MVP
Building your first minimal viable solution (MVP) to prove your case quickly involves learning how to define MVPs effectively. You must outline the initial scope of your solution and then begin testing it in a professional manner to ensure it meets the intended needs and expectations.
5
IMPROVING AN MVP
To quickly take your MVP to the next level, learn about rapid iterations using the Build-Measure-Learn cycle. This professional approach aids in improving the MVP, measuring the Product-Market fit, and understanding what's needed to finalize your product.
6
PRICING STRUCTURE
Learn a framework to define your optimal pricing strategy by understanding how factors like cost, market, buyer persona, purchasing power, and perceived product value correlate. Then, test and validate your pricing to determine the optimal first price point for your product.
THIS IS WHAT YOU GET
Get access to our learning platform, expert webinars, and all the templates and framworks needed to succeed.
DEEP DIVE LEARNING
Our online knowledge platform follows a strategic roadmap to equip your teams with valuable skills, normally taking years to acquire, through video learning including real-world case studies. With hands-on explanations on implementations, the platform enables the simultaneous up-skilling of your entire organization, fostering a common language within the company.
IMPLEMENTATION WITH DIRECT IMPACT
Step-by-step, the necessary foundations are built directly within your business through our approach, creating immediate impact and setting the groundwork for scalability. With time-saving templates and frameworks, a delivery agenda with measurable outcomes, and an immediate impact on your business KPIs, all resources are pre-created and ready to fast-track the process.
EXPERT WEBINARS AND CALLS
Each participant can access webinars hosted by seasoned entrepreneurs, who share their invaluable expertise and experience in tailored, deep-dive sessions with fellow startups. These interactions foster rapid learning and progress, leveraging the wisdom of true startup veterans.
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WHO WE ARE
- Boris Manhart
Co-FounderBoris co-founded five companies, one becoming a unicorn and another a leading shopping app with millions of users. Since founding the incubator Centralway, he has shared his experience in venture building, product-market fit, and scaling as an advisor, board member, and startup strategist at the top-ranked business school IMD Lausanne. - Marc-Olivier Pittner
Co-FounderMarc is a serial entrepreneur in the online marketing space. After his last exit, he spent a decade in the corporate media and telecom world, where he founded the venture builder PG Lab. Marc has a technical background, built leading online platforms and marketplaces, and is passionate about solving problems. As a board member, consultant, and futurist, he is driven by empowering teams and individuals.
OUR EXPERTS
In addition to working closely and constantly with our core team, you will also learn from and receive support from industry experts.
- Pascal KönigFundraisingPascal is a serial entrepreneur who scaled Ava Women from inception to 8-digit revenue and raised several multi-million dollar rounds.
- Ansuya AhluwaliaMVPAnsuya is the founder of Anamii, a well-being platform. Previously, she worked as a Sr. software developer at Amazon. Ansuya holds an MSc in Computer Science from UCLA.
- Dario SaliceSecurityDario is a professional in Security, and Online-Identities. With 12+ years experience as a Product Manager for companies like Google, Meta, and Swisscom he gained broad experience on how to solve complex problems.
WHAT FELLOW FOUNDERS SAY
- Ruben FeurerCo-Founder Agree.soGrowth Unltd.'s vast experience in identifying product-market fit helps us to move forward with fewer detours.
- Mahnoosh MirghaemiFounder ColivarGROWTH UNLTD. helped me understand the market and who my clients are and enabled me to create the tool that relieves my clients’ pain points.
- Erjena KellerFounder MedzieGROWTH UNLTD. has provided practical frameworks to me, and my team could apply them in real-world scenarios.
— Who should apply to the program?
— Pre-seed founders actively working on an idea; you don't need a product or funding to apply.
— What are the goals of the program?
— Our program will help your startup reach its goals faster, get first traction, and prepare for a seed round.
