Founder and CEO Dr. Daniel Plews is one of the most successful triathlon coaches with an overall age-group course record at the world Ironman championship in Kona and a renowned sports scientist. Therefore, I was thrilled when he asked us to help him with his business.EndureIQ
ran successfully then, but he knew it could become much more. So we started working on the strategy, its implementation, and building a small team. One doubt Dan had was his role; he questioned if he was the right person to be the CEO since he saw more impact on him being the world-class triathlon coach.
Recently, after one year, we ran our second strategy session, and I was so happy that he surpassed our defined goals.Focus is key
How? By focusing on what matters: Coaching world-class athletes like Jan van Berkel and providing professional, science-based training to recreational athletes. One of his athletes, Chelsea Sodaro, won the Ironman World Championships to become the first American woman to win since Paula Newby-Fraser in 1996."Boris has been instrumental in helping me truly understand what a CEO really is. And more than that, he has helped me see the gaps in the company through strategic planning." Dr. Dan Plews“When it comes to running a business, I felt I didn't have the skills to push the boundaries as a successful CEO does. However, Boris has been instrumental in helping me truly understand what a CEO is. And more than that, he has helped me see the gaps in the company through strategic planning. As a result, I have filled these gaps with great people who are amazing at what they do. Much better than myself! Delegation is still a thing that I find hard to do, but Boris showed me I couldn’t do it all. This simple guidance has greatly impacted our business. “
Strategy is about knowing what to focus on and how to achieve the relevant goals and milestones. Besides implementing the strategy, there are other tasks a CEO can't delegate, hiring key roles or communicating the vision. But otherwise, the role depends on the personality: CEOs should always contribute to the goals most effectively by doing what they love and are truly good at. In Dan's case, this is coaching winning athletes.